ESS demand and market interest have boomed with the industry forecast set to be $377B by 2029, up from $234B in 2023. Yet the lack of adequate market infrastructure for Energy Storage Systems (ESS) is a primary barrier to their widespread adoption, characterized by underdeveloped, fragmented, or non-existent mechanisms preventing it from reaching full potential. This fireside chat will discuss: Developing ancillary & wholesale markets to generate revenue Establishing ESS as critical infrastructure, not optional tech Defining ESS as a unique asset class What the industry needs to unlock the next deployment phase ' including clear pricing signal