The Smackover Formation is emerging as one of the most strategically significant lithium resources in North America. With strong geological fundamentals, deep oil & gas expertise, and accelerating investment momentum, the key question is no longer if Smackover can deliver, but how and when it scales to commercial production. Why the Smackover is attracting sustained interest from major energy players and long-term capital. How DLE technologies are being adapted to Smackover brines ' and what early progress tells us about commercial pathways. What needs to align next (technology, infrastructure, regulation, capital) to move from momentum to large-scale delivery. The economics of the Smackover.