This session examines the impact of the current lower-price environment on the development of next-generation battery technologies, exploring the balance between cost reduction, innovation, and the time-to-market for breakthroughs like Lithium Metal, Silicon anodes, Solid-State, and Sodium-Ion batteries.' How is battery technology improving (or not) in line with the price decline/rise?' Price Pressures vs. Technological Innovation: Analyzing how the drive for cost reduction, particularly in materials like lithium, affects the pace of innovation in new battery chemistries (e.g., Lithium Metal, Solid-State, Sodium-Ion), and whether lower prices are speeding up or stifling advancements' What does it mean for long-term outlook for OEMs' Exploring the commercialization challenges of next-gen technologies like Silicon Carbon, dry coating, current collectors, and separators, and understanding the hurdles they face in transitioning from lab to market-ready solutions.